Effective call-to-actions (CTAs) are essential for driving user engagement and conversions, particularly for subscription services. By … Effective Call-to-Actions: Design, Placement, and TestingRead more
Author: Miles Donovan
A seasoned social media strategist, Miles specializes in helping breweries amplify their online presence. With a passion for craft beer and digital marketing, he combines his expertise to create engaging campaigns that connect breweries with their communities. When not consulting, he enjoys exploring local breweries and sharing his discoveries on social media.
Brewery Online Campaigns: Compelling Taglines, Brand Messaging and Customer Attraction
In the competitive landscape of craft beer, effective online campaigns are essential for breweries to stand … Brewery Online Campaigns: Compelling Taglines, Brand Messaging and Customer AttractionRead more
Supporting Local Causes: Community Trust, Brand Image and Social Responsibility
Supporting local causes is a vital strategy for businesses looking to enhance community trust and improve … Supporting Local Causes: Community Trust, Brand Image and Social ResponsibilityRead more
Targeted Facebook Ads: Setup, Audience, and Budgeting
Targeted Facebook ads are a powerful tool for reaching specific audiences and maximizing your advertising budget. … Targeted Facebook Ads: Setup, Audience, and BudgetingRead more
Influencer Contract Negotiation: Terms, Pricing and Deliverables
Influencer contract negotiation is a critical process that ensures both parties have a clear understanding of … Influencer Contract Negotiation: Terms, Pricing and DeliverablesRead more
Local Influencer Collaboration: Strategies, Benefits and Examples
Collaborating with local influencers presents a unique opportunity for businesses to connect with their target audience … Local Influencer Collaboration: Strategies, Benefits and ExamplesRead more
Influencer Selection: Audience Fit, Engagement Rate and Authenticity
Choosing the right influencer for your brand requires careful consideration of audience fit, engagement rate, and … Influencer Selection: Audience Fit, Engagement Rate and AuthenticityRead more
Behind-the-Scenes Content: Building Community, Authenticity and Connection
Behind-the-scenes content plays a crucial role in building community by fostering a sense of belonging and … Behind-the-Scenes Content: Building Community, Authenticity and ConnectionRead more
Brewery Brand Storytelling: Narrative Techniques, Emotional Connection and Audience Engagement
Brewery brand storytelling is a powerful tool for creating authentic narratives that resonate emotionally with consumers. … Brewery Brand Storytelling: Narrative Techniques, Emotional Connection and Audience EngagementRead more
Retargeting Ads: Strategies, Metrics, and Customer Engagement
Retargeting ads are a powerful tool for re-engaging potential customers who have shown interest in your … Retargeting Ads: Strategies, Metrics, and Customer EngagementRead more